Now One Direction has released a short film ad to celebrate the "Our Moment" launch, giving a preview of the five boys promoting the fragrance.
"We wanted to show fans what we like, smell-wise, on girls," Niall Horan said at the launch party.
"Our Moment" was named after the group's song "Moments" and all members collaborated on the scent's creation, a year in the making, after a female fan started a petition on Twitter for it, VOGUE said.
With the opinions of Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik and Harry Styles, the focus was of course to create a fragrance aimed at their young female demographic."It's not too strong and it's quite sweet and subtle, rather than it being a bit more in your face.