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The boy band's new perfume named "Our Moment" is set to debut on August 25 and their young female fans can't
One-direction

Our Moment

wait to spritz the pink bottled scent.

Now One Direction has released a short film ad to celebrate the "Our Moment" launch, giving a preview of the five boys promoting the fragrance.

"We wanted to show fans what we like, smell-wise, on girls," Niall Horan said at the launch party. 

"Our Moment" was named after the group's song "Moments" and all members collaborated on the scent's creation, a year in the making, after a female fan started a petition on Twitter for it, VOGUE said.

With the opinions of Louis Tomlinson,  Niall Horan, Liam Payne, Zayn Malik and Harry Styles, the focus was of course to create a fragrance aimed at their young female demographic.

"It's not too strong and it's quite sweet and subtle, rather than it being a bit more in your face.
One Direction Fragrance 'Our Moment' Short Film00:41

One Direction Fragrance 'Our Moment' Short Film

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